How the Journey of Sitaram Diwanchand’s Chole Bhature Became the Destination of Foodies

We all have been told about how humble beginnings have paved their way to make something remarkably huge. One such journey has been that of Sitaram Diwanchand’s famous chole bhature that has taken the entire food scene of Delhi by storm. Be it the rise in popularity or just the sheer amount of loyalty it commands for their marquee dish, the outlet is definitely the blue eyed boy of the tireless foodie and envy for all its competitors.

It all started back in the laidback 70’s when Late Shri Sitaramji decided to start selling chole bhature to give people a taste of soft and fried flattened bread known as bhature which is clubbed with spicy chickpeas known as chole. The bare bones business comprising nothing but a bicycle to ferry around was a start of something big, something unprecedented.

A decade later, this chole bhature was gaining foothold in the streets of Paharganj as more people were now getting the taste of a plate of chole bhature that checked all the boxes; taste, availability and price. A change in guard and relocation to the Imperial Cinema made inroads for Sitaram’s chole bhature to get even bigger in terms of name and fame. Though the business was still having a makeshift infrastructure; it never dented in rise courtesy the perseverance of Sita Ram Diwan Chand.

In the next two decades i.e. the 90’s to the mid 2000’s, Sita Ram Diwan Chand reached the pinnacles of success and established a restaurant of its own which is now located in Delhi’s famous Paharganj. With the change in time, their reins were also taken over by the next generation. But what remained a constant is the passion and dedication to dole out Delhi’s best chole bhature for people in and around the capital.

Add a Comment

Your email address will not be published. Required fields are marked *